EuroMid Journal of Business and Tech-Innovation (EJBTI)

Essential Drivers of Startup Sustainability: Operational and Demographic Factors -An Analytical Study

G. Indrani — 2025-05-31

Startups play a pivotal role in today’s economy by generating employment, introducing innovative products and services, and disrupting traditional industry models. Their long-term sustainability, however, is influenced by a combination of operational and demographic factors—both at the firm level and among founders. Startups face several persistent challenges, including rapid technological changes, shifting consumer preferences, market competition, limited resource availability, and evolving government regulations (Aquil, 2024). This study investigates the demographic and operational determinants of startup sustainability and evaluates the role of Information Technology (IT) adoption and digital infrastructure in enhancing their scalability and resilience. By identifying the key drivers of sustainability, the study aims to offer actionable insights that can support startup founders in approaching government agencies, incubation centers, and non-governmental organizations for strategic guidance and support. Primary data was collected through structured questionnaires distributed to 200 startup founders using simple random sampling. The findings explore how effective resource management, adaptive business models, and strategic planning contribute to the long-term success of startups in an increasingly dynamic entrepreneurial ecosystem.

Climate Finance and Sustainability: A Story Told Through the Journal of Cleaner Production

Bahaa Awad — 2025-05-31

This study examines all research related to climate finance and sustainability published in the Journal of Cleaner Production between 2010 and 2024. It employs a bibliometric analysis in conjunction with a systematic literature review of 41 peer-reviewed articles to identify changes in research patterns, institutional development, and emerging thematic trends. Since 2015, research has shifted from primarily conceptual discussions to more empirical investigations, largely influenced by two major global developments: the Paris Agreement and the evolving Environmental, Social, and Governance (ESG) standards. The analysis focuses on three primary areas: the integration of green bonds, renewable energy finance, and blockchain technologies. While the journal exhibits strong publication activity from East Asian and European academic institutions, it remains underrepresented in contributions from the Global South, particularly in African contexts and the field of agricultural finance. The findings suggest that the journal serves as a critical conduit linking academic research with practical financial instruments that support sustainability. Future research should adopt multi-disciplinary approaches, aligning financial innovations with sector-specific applications, and prioritize vulnerable economies to advance global climate objectives. The study underscores the interconnected role of finance, policy, and technology as essential levers in achieving sustainable development goals.

Digital Collaboration in Remote-First HR Firms: Key Drivers of Global Team Effectiveness

Anh N. Tran — 2025-05-31

The debate over remote work continues to intensify as major global companies call for a return to in-person operations, driven by concerns over disrupted communication and productivity. However, technological advancements, access to a global talent pool, and growing employee demand for flexibility suggest that remote work is a long-term trend. This study investigates collaboration in remote-first, globally distributed teams, with a focus on the HR professional services industry. Based on a survey of employees across 45 countries, the study offers practical recommendations for managing global virtual teams across time zones, such as adopting culturally agile leadership, utilizing advanced digital platforms, and implementing clear communication protocols. The findings highlight the critical role of strong leadership, effective communication, inclusivity, and trust in fostering successful collaboration. While technology plays a key role, leadership’s ability to cultivate trust and encourage knowledge sharing emerged as the most significant factor. The study also found that cultural diversity did not significantly hinder collaboration, but it reinforced the importance of inclusive leadership and structured digital workflows to address potential challenges. These insights contribute to the growing body of knowledge on remote work models and emphasize the need for further research into long-term global virtual collaboration, particularly in non-tech industries. The findings provide valuable guidance for managers and HR professionals navigating the complexities of managing remote work in a globalized context.

Digital Influence and Social Commerce: The Role of Online Social Experience in Beauty Consumption

Atiqa Aqeel Radhi — 2024-01-31

This study investigates how digital social experiences influence consumer buying behavior in the beauty and personal care market in Bahrain. Grounded in Social Learning Theory and the Theory of Reasoned Action, the research focuses on three experiential constructs—social presence, peer influence, and community engagement—within the context of social commerce. Using survey data from 385 female consumers and applying multiple linear regression, the findings reveal that all three constructs significantly predict buying behavior, with social presence emerging as the most influential factor (? = 0.583, p < .001), followed by peer influence (? = 0.421, p < .001) and community engagement (? = 0.269, p < .001). These results highlight the dominant role of interpersonal dynamics and online social validation in shaping consumer decisions in digitally mediated environments. Unlike traditional models that emphasize internal affective or cognitive processes, this study positions external social cues as central drivers of hedonic consumption. The research contributes to the literature by contextualizing social commerce within a Gulf setting and offers actionable insights for marketers aiming to enhance digital engagement strategies in culturally cohesive, high-touch markets like Bahrain.

Understanding Student Perceptions and Behavioral Responses to the Pink Tax: An Application of the Theory of Planned Behavior

Jeevitha H.M. — 2023-01-31

This study investigates students’ perceived awareness of the Pink Tax and their willingness to pay the associated Pink Premium, using the Theory of Planned Behavior (TPB) as the guiding theoretical framework. A total of 100 undergraduate and postgraduate students participated in the survey, which employed a standardized questionnaire. The study aimed to explore gender-based differences in willingness to pay, variations in awareness based on academic level, and the influence of TPB constructs—attitude, subjective norms, and perceived behavioral control—on willingness to pay. Independent samples t-tests revealed no statistically significant differences in willingness to pay between male and female students, nor in awareness levels between undergraduate and postgraduate participants. However, multiple regression analysis confirmed that all three TPB components significantly predicted willingness to pay, with perceived behavioral control emerging as the strongest predictor. These findings suggest that psychological and behavioral factors exert a greater influence than demographic variables in shaping students’ responses to gender-based pricing. The study concludes with policy and educational recommendations aimed at enhancing consumer awareness and promoting gender equality, and calls for future research involving larger and more diverse samples.