1.
A. P, Mukthar K.P J. Meta-Brand Engagement and Willingness to Buy: Exploring the Pre-Adoption Behavior on Emerging Digital Platforms. EJBTI [Internet]. 2024Sep.30 [cited 2025Jun.8];3(3):67-79. Available from: https://www.ejbti.com/index.php/1/article/view/200